Project Background
VIVO is a global telecommunications company that specializes in developing and manufacturing smartphones, accessories, software and online services. Founded in 2009, VIVO rapidly expanded beyond the Chinese market to become one of the top ten global smartphone corporations. Focusing on cutting-edge technology and consumer lifestyle trends, VIVO is continuously introducing innovative products to imprint its brand globally.
Before this guideline, VIVO's events and exhibition had no sense of unity as each occasion was planned separately. The BTL Guideline was created to offer direction as well as creative inspiration, in the planning and activation of VIVO’s events and exhibitions.
Before this guideline, VIVO's events and exhibition had no sense of unity as each occasion was planned separately. The BTL Guideline was created to offer direction as well as creative inspiration, in the planning and activation of VIVO’s events and exhibitions.
Our Solution
Eidetic Marketing was tasked with creating a brand guideline that consolidated the previously disjoined brand, VIVO. Starting with brand consulting, we unraveled the newly incubated brand through interviews, case studies, and creative conception, effectively created a comprehensive guide that encompassed all factors of BTL exhibition.
- Experiential Branding Consulting
- Brand Identity Renewal
- Experiential Branding Consulting
- Brand Identity Renewal
- Establish Exhibition stand design system
